How Facebook Live Can Help Your Campaign
Live coverage is nothing new, especially in politics. Even before the 24-hour news cycle, presidential debates were broadcast live to home audiences. The Kennedy/Nixon …
A Matter of Debate
The second of three debates in the 2016 presidential election season aired last Sunday. Everyone knows the stakes are high and the race is …
Running a Healthy Campaign
It’s no surprise that presidential candidates tend to be a little older. The average age among all presidents is just under 55 at the …
The End Game for Third Parties
Running for president is complicated. Even with loyal party members and enthusiastic donors rooting for your success, the process of becoming the ruler of …
Fundraising at the Finish Line
Like any good team, successful campaigns are adaptable, ready and able to change strategies as the game progresses. The biggest game of the 2016 …
#FacebookFail: No Donate Button
This year, Politico reports Republican and Democratic candidates spent a combined total of $10 million on advertising through verticals such as Facebook, Twitter, YouTube, …
The Campaign Marathon
If it seems as though election season is getting a little longer each time around, that’s because it is. The journey from exploratory committees …
The Loser’s Guide to Winning
We are a nation obsessed with perfect records, and this is not always a bad thing. We hold our potential leaders up to higher …
Running Mates in 2016
But wait, there’s more! As if there wasn’t enough personality to go around this election cycle, soon each super ego will get his or …
Defensive Voting in 2016
All elections are derisive. It is the nature of the election process to promote competition and declare a winner. It’s a winner-take-all game, and …