Why You Should Be Crowdfunding
Like raising a child, raising money takes a village, or better yet, a global online community. But crowdfunding is about more than numbers. It’s …
The One-Day Online Fundraiser
The one-day fundraiser is far from a new idea. In the real world, we see these all the time. From silent auctions to golf …
Avoiding Donor Fraud
It may seem like a strange problem to encounter. Why would anyone make a fake donation to a charity or political campaign? Put another …
Better Online Fundraising with A/B Testing
We’ve all heard the colorful proverb about assumption and its children. As fundraisers, we make assumptions every day about current and potential donors, what …