Why You Should Be Crowdfunding

Like raising a child, raising money takes a village, or better yet, a global online community. But crowdfunding is about more than numbers. It’s about trust. But let’s not get ahead of ourselves. First, what is crowdfunding? In a nutshell, crowdfunding is just wide-lens fundraising that targets a large group instead of an individual or organization. By their nature, crowdfunding produces more donations but smaller denominations.

But there’s another aspect to crowdfunding, and that’s grassroots fundraising, which simply means that your donors become your ambassadors and fundraisers in their own right, literally. Using Raise The Money’s online contribution software, your donors have the opportunity to raise funds that go directly into your account. The importance of this feature can’t be overstated, because when you’re raising money, trust is always a factor.

As an organization, political or otherwise, relying on donations for its existence, building trust with your donors is essential. It also takes time and a lot of prep work on your part, mostly in creating the look and feel of an organization credible enough and with enough experience to deserve a donation to continue its work. Earning credibility with a donor may be tough. But when that donor tells someone else, your relationship to the next donor begins with a mutual friend, and the response rate will be MUCH higher.

Start crowdfunding today! All you need is a website or social media page and a free account with Raise The Money to get started. Frequent donations, even if they are modest, are the lifeblood of your organization, and teaming up with your existing donors to expand your base is a very good strategy for getting real conversions. Learn more about crowdfunding and online fundraising. Stay tuned for more insights from Raise The Money.

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