Better Online Fundraising with A/B Testing
We’ve all heard the colorful proverb about assumption and its children. As fundraisers, we make assumptions every day about current and potential donors, what …
Showing Your Work
Often the biggest obstacle for potential donors is understanding where the money goes, how it will be used, and how much of it will …
What Fundraisers Can Learn from Video Games
There was once a time when video games were mostly just frustrating. Scripted, predictable, jump-here-jump-there games populating now mostly extinct arcades. Their sole purpose …
Content Fundraising Online
Fundraising has a lot to learn from content marketing. Content marketing is all about placement, timing and tone. The idea behind content marketing is …
Assembling Your Team
Congratulations on having the courage to take it a step further! It’s one thing to have an opinion or even a strong belief. It’s …
Activist Fundraising for Non-Activists
It’s nice to think that the ultimate goal of a democracy is a sense of unity, a shared understanding, a base level of agreement. …
Competitive Philanthropy
In the beginning you probably felt like a lone voice crying out in the wilderness. You could see a problem no one else could …
Fundraising in the Age of “Fake News”
Just for the record, there has never been much agreement about facts, whether in politics or anywhere else. There was no golden age when …
Standing Out in the Crowd
Fundraising is a fiercely competitive business. For every donor dollar, there are multitudes of organizations asking for money. All this competition struggles to carve …
The Changing Role of the First Lady
Of all the unelected positions in government, few get as much media attention as the First Lady, and Melania Trump has been no exception. …