How to Start a Political Campaign on Social Media

Kicking off a political campaign can be a little like writers’ block; you want to get started but you aren’t quite sure where to start. This is especially true for campaigns that have election dates far into the future. It’s too early to even think about sticking yard signs, but you don’t want to sit around waiting while your opponent gets a head start. We get it. But lucky you, the increasing popularity of social media tells us that starting a political campaign on social media is one of the best ways for your campaign to gain notoriety in your community.

We’ve compiled a step-by-step guide to get your political campaign set up on social media.

1.    Set up your campaign accounts. Name them something simple like “JohnForSenate” or “AnneForArkansas,” so your supporters can find you easily. Most campaigns typically have Facebook, Instagram, and Twitter.

2.    Link your contribution form to your Facebook account to let your constituents show their support. For directions, click here.

3.    Start following accounts to boost your presence. However, only follow appropriate accounts like news channels, other politicians, etc.

4.    Research your audience. What kinds of accounts do your followers follow? A simple way to find this out is to look under the “Suggested” tab and see what comes up.

5.    Begin interacting with your followers. Like and comment on their posts when appropriate.

6.    Finally, make your first post and introduce yourself to the world of digital campaigning! A picture of yourself speaking to supporters or you working a your desk would fit nicely.

7.    Post regularly to update your supporters on what your campaign is doing and your stance on key issues.


And because too much of a good thing can sometimes be bad, here are some tips that might help keep you on track…


1.    Don’t post too often. You don’t want to come off as overbearing, or you might lose some followers.

2.    Keep your posts light and conversational, as if you were having a one-on-one conversation with a supporter.

3.    Lastly and above all, keep your campaign page professional. Avoid posting anything you wouldn’t want your boss to see.


Follow these steps to kick off your political campaign on social media!


If you haven’t already, sign up for your free Raise The Money, Inc. account to maximize your campaign’s donations. We’ll verify your account in 24 hours so you can get started fundraising as soon as possible.