How to Turn a Cause into a Brand
This month, millions of iPhone users will visit the App Store to see “RED” versions of all their favorite apps. What does this mean? …
Nonprofit Essentials: Applying for Grants
One of the prime reasons for setting up a 501(c)3 nonprofit is the ability to incentivize contributions with tax deductions. The other reason is …
Nonprofit Essentials: Setting Up
As a general rule, nonprofits come from VERY humble beginnings. If you feel at first as if you’re making it up as you go …
Nonprofit Essentials: Early Considerations
Party politics can be big. Yuge. And the bigger the contest, the more ambiguous the teams become. It’s a numbers game that, at the …
The Election in Three Numbers
Presidential elections in the U.S. are an ever longer, outrageously expensive, politically complicated proposition. And on top of the ordinary level of complexity, this …
The Future of Voting Machines
In one of our nation’s narrowest and most derisive elections, the competition was fierce to say the least. Even before the vote began, rumors …
The Psychology of Giving, Part 2
Fundraising is quite literally a give-and-take relationship requiring a lot of attention along the way. The initial ask is just part of this relationship. …
Getting Started with Online Fundraising
In politics and in baseball, it was a surprising year. Deep emotions were stirred. A back-and-forth competition left the nation biting its nails. And, …
The Psychology of Giving, Part 1
From the outside, fundraising seems like a very straightforward process. You target the people who have the most money, and who are most likely …
What’s Next?
What a long, strange election season it’s been. It’s not every day you see riots in Portland or a Republican take Pennsylvania. Roughly 26.3% …