Raise The Money, Page 5

We’ve all heard the colorful proverb about assumption and its children. As fundraisers, we make assumptions every day about current and potential donors, what …

Often the biggest obstacle for potential donors is understanding where the money goes, how it will be used, and how much of it will …

There was once a time when video games were mostly just frustrating. Scripted, predictable, jump-here-jump-there games populating now mostly extinct arcades. Their sole purpose …

Fundraising has a lot to learn from content marketing. Content marketing is all about placement, timing and tone. The idea behind content marketing is …

Whether you’re new to fundraising or an old hand, there’s a good chance that prospect research is an everyday task for you or your …

Congratulations on having the courage to take it a step further! It’s one thing to have an opinion or even a strong belief. It’s …

It’s nice to think that the ultimate goal of a democracy is a sense of unity, a shared understanding, a base level of agreement. …

In the beginning you probably felt like a lone voice crying out in the wilderness. You could see a problem no one else could …

Just for the record, there has never been much agreement about facts, whether in politics or anywhere else. There was no golden age when …

Fundraising is a fiercely competitive business. For every donor dollar, there are multitudes of organizations asking for money. All this competition struggles to carve …