Why You Should Be Crowdfunding
Like raising a child, raising money takes a village, or better yet, a global online community. But crowdfunding is about more than numbers. It’s …
The One-Day Online Fundraiser
The one-day fundraiser is far from a new idea. In the real world, we see these all the time. From silent auctions to golf …
Avoiding Donor Fraud
It may seem like a strange problem to encounter. Why would anyone make a fake donation to a charity or political campaign? Put another …
Better Online Fundraising with A/B Testing
We’ve all heard the colorful proverb about assumption and its children. As fundraisers, we make assumptions every day about current and potential donors, what …
Showing Your Work
Often the biggest obstacle for potential donors is understanding where the money goes, how it will be used, and how much of it will …
What Fundraisers Can Learn from Video Games
There was once a time when video games were mostly just frustrating. Scripted, predictable, jump-here-jump-there games populating now mostly extinct arcades. Their sole purpose …
Content Fundraising Online
Fundraising has a lot to learn from content marketing. Content marketing is all about placement, timing and tone. The idea behind content marketing is …
Prospect Research for Online Political Donors
Whether you’re new to fundraising or an old hand, there’s a good chance that prospect research is an everyday task for you or your …
Assembling Your Team
Congratulations on having the courage to take it a step further! It’s one thing to have an opinion or even a strong belief. It’s …
Activist Fundraising for Non-Activists
It’s nice to think that the ultimate goal of a democracy is a sense of unity, a shared understanding, a base level of agreement. …